Two Tidbits – Comfort continues & Sustainability
Our Two Tidbits series on LinkedIn follows two food and beverage trends to watch in 2025.
First, we cover the prevalence of co-branded products in stores, and why it’s gaining steam. You may have noticed that every aisle of the grocery store today has a co-branded product – and the ice cream aisle is no exception! The Food Institute found that consumers are more willing to try a product for the first time if it features a brand they know and love. This makes co-branding a powerful tool in launching new products and piquing consumer interest.
Next, we share how nostalgia is driving consumer purchasing decisions. While nostalgia is nothing new to the marketplace, people – specifically younger generations – are seeking out nostalgic flavors, even in experiences they haven’t yet had. Mintel explains this as “throwback nostalgia,” a feeling that no longer belongs to those who’ve had a certain experience but is also shared among consumers who are seeking those experiences for the first time. We think of it as our 2000s kids playing throwback music from the 80s. Thanks to this trend, we anticipate nostalgic flavors like chocolate, peanut butter, caramel, and fruit to be on the rise this year.
Want to see the full Two Tidbits in video? Visit our LinkedIn page!