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The Denali Brands team is excited to exhibit at the National Confectioners Association’s Sweets & Snacks Expo this year! Join us in Indianapolis, Indiana from May 13–15, 2025 at booth #6353. If you’d like to attend, qualified attendees can use this link to secure free admission. We’d love to see you there! 

Why Sweets & Snacks?

Denali Brands is committed to strengthening our partnerships and building even greater awareness for Moose Tracks®. Sweets & Snacks perfect opportunity to do just that At the expo, we’ll showcase Original Moose Tracks ice cream for all attendees to enjoy, while also serving unique deliveries of the Moose Tracks flavor profile in products like trail mix and soft-baked cookies.  

Currently, 3 in 4 Americans are aware of Moose Tracks — a testament to the strength of our brand and the loyalty of our fans. We believe this awareness drives sales for our brand partners each day, but it also means we have room to grow! Events like Sweets & Snacks allow us to introduce Moose Tracks to new audiences, and in turn, support our retail and licensing partners. 

Come See Us! 

If you’re planning to attend, we’d love to hear from you! Be sure to stop by booth #6353 to sample some sweet treats, snag one of our fun giveaways (hello, pint koozies!), and meet the team behind the flavors. You can follow along to learn more about your Sweets & Snacks experience on our LinkedIn page, too.  

Our second 10,000 Scoop Challenge event of 2024 was incredible! We traveled up to Traverse City, MI, on Thursday, June 13, and of course we had to bring Cherry Moose Tracks to the Cherry Capital of the World! OUr team partnered with Country Fresh to serve 10,000 scoops of FREE Country Fresh Cherry Moose Tracks and Original Moose Tracks Ice Cream and raise $10,000 for The Salvation Army of Traverse City.

The event took place in Rotary Square, which was surrounded by local businesses and located just a couple of blocks away from Lake Michigan. It was a gorgeous summer day – not too hot or cold to grab a free scoop of Cherry Moose Tracks and Original Moose Tracks. We had an amazing crowd from beginning to end and our wonderful volunteers from The Salvation Army of Traverse City were a huge help in scooping and handing out ice cream to all who joined.

We invited local celebrity scoopers like TV news reporters, city administrators, police officials and Coast Guard officers to help us hand out ice cream. The Traverse City Pit Spitters official mascot, Monty, joined our mascot, Tracks, and handed out goodies to the crowds. Speaking of goodies – We gave out exclusive merch like Cherry Moose Tracks bucket hats, friendship bracelets and Traverse City-themed stickers 🍒 The turnout was outstanding!

Did you have a chance to stop by and see us? Make sure you tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!