Spring is in the air! As we look forward to this new season, we can’t help but feel the energy that new life and development brings to our work as well.
The first quarter of our year was spent settling into our new roles and sorting through the logistics of a newly re-established business. We liken it to a new startup, but with the roots and community of a longtime business. Now that insurance, job roles, and office space have been determined, we can focus on the fun stuff: the Moose Tracks brand!
A major focus so far has been understanding what makes Moose Tracks so unique to consumers. We feel that if we can strengthen the consumer relationship to Moose Tracks, it in turn helps drive sales for our brand partners. We’ve combined study of social media trends with Nielsen data to solidify the Moose Tracks story. What we’re learning is that consumers know and love Original Moose Tracks, but they’ve also been finding joy experiencing some of our newer or more unique flavors, like Caramel Brownie Moose Tracks, Cookie Dough Moose Tracks, and Chocolate Peanut Butter Moose Tracks.
The first non-dairy Moose Tracks flavor was launched in 2023 as well. This new flavor, Cherry Maximum Fudge Moose Tracks, performed the best of the brand lineup it was positioned in.
Now that we’ve onboarded a new accounting and admin team member (welcome, Tracy!), be on the lookout for a new product guide and dedicated support for accounting and royalty management. We are also working on our 10,000 Scoop Challenge event lineup for this summer, a charitable event that allows us to give back in hyper-local ways, as well as meet consumers face-to-face and give them a memorable Moose Tracks experience.
Additionally, our team has been exploring some unique opportunities for Moose Tracks outside of the ice cream space. You may have seen some press coverage on a Banana PB Moose Tracks protein-enhanced nutritional blondie, recently launched with Core Nutritionals. We feel strongly that these opportunities only strengthen the Moose Tracks connection with consumers and will drive ice cream sales in the long-term, as well as raise brand awareness. It’s a win-win!
We sincerely hope you’re gearing up for a great ice cream season ahead. If there’s any way we can support you, please reach out!
Warmly,
The Denali Brands Team
